01-424DL Lessons from the Field: Health Education Advocacy and Rural HIV/AIDS

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Length: 1 hour

Health education advocacy can be especially challenging for rural health providers due to lack of training, coordination and skills among clients (people living with HIV and AIDS), community volunteers, board members, and staff. Rural providers are often at a distinct disadvantage in developing and implementing health education advocacy projects because of large geographic service regions and disbursed populations.
During this webinar, attendees will learn about a community-based HIV/AIDS agency was suddenly faced with massive funding reassignment, client disruption, staff lay-offs and potential agency closure. A volunteer health educator and board member and an agency director will describe the development and implementation of a brief advocacy project to recruit and train consumers (people living with HIV and AIDS), volunteers, and supporters in expressing concerns to policy makers locally, regionally and state-wide.
Presenters will describe a petition drive, letter-writing campaign, legislative outreach, State Capitol Rally, community meetings, Letters to the Editor, op-ed pieces, and social media efforts to successfully challenge a funding conduit agency.  Lessons learned will be emphasized including on-going consumer awareness, partnerships, personal relationships, transparency, social media presence and training.

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